In 2014, a group of passionate mountain bikers founded GoEnduro with the goal of promoting the enduro discipline at a grassroots level in Malaysia. They saw the potential for the sport to grow in popularity, but recognized that there was a need for more opportunities for riders to compete and hone their skills.  

With this in mind, GoEnduro started organizing races across the country, attracting riders from all levels of experience. The races were challenging, yet fun, and the community that formed around them was supportive and inclusive.  Over the years, GoEnduro's races grew in popularity, and the organization began to expand its offerings.

As the organization continued to grow, the team at GoEnduro began to explore new ways to support the sport and the community they had built. They decided to produce their own line of Malaysian-made merchandise,

Today, GoEnduro is a thriving organization, with a passionate community of riders and supporters. They continue to organize races and events, while also supporting the development of the sport in Malaysia through their merchandise and outreach programs. Thanks to their dedication and hard work, the enduro discipline is now more popular than ever in Malaysia, and the future of the sport looks brighter than ever.